Google Real Estate Plans, Technology Trends

Inman News has released three videos from last week’s Real Estate Connect conference in New York City.

The videos include discussions of Google’s real estate plans, the National Association of Realtors’ Realtors Property Resource platform, and a view of technology trends. Google’s recent refinements in the real estate space — which include creating “place pages” for individual listings — don’t mean the search-engine giant is moving to create a national multiple listing service, the company says.

But the refinements have improved the quality of traffic the search engine delivers to advertisers — including big brokerages that Google is out to sign up as clients, said Sam Sebastian, the company’s director of local and business-to-business markets.